Espero que seja verdade...quem sabe eu ja nao comeco a usar Nike novamente ;) Espero que a Nike tenha parado de explorar criancas na Asia agora com seu novo "Relatorio de responsabilidade" possa mudar isto.

Parabens a big corporacao de vendas de cafe Starbucks em se comprometer a usar 5% de energia renovavel em suas lojas...espero que eles facam um esporco muito maior que isto como tratar melhor seus funcionarios...Mas ja e um bom exemplo de como temos que ser mais responsaveis em TUDO! Como uma comunidade universal ;)


Starbucks & Nike, Doing the Right Thing
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Starbucks is #42 on the Business Ethics 100; Nike is #31. Neither firm is without controversy. But today comes a bit of news about each which underscores why these companies made the list.


Starbucks announced today that it is committing to buying 5% of the electricity for US stores from renewable power sources; the move will cut emissions by an amount comparable to removing about 3,200 cars from the road. Now, five percent isn't that much, and in years to come we'll all do much better than that simply by being on the grid. Nonetheless, high profile companies making efforts like this is one of the drivers that will bring that future about faster.


Nike, fresh from unveiling its Considered line of enviroshoes, has just released a detailed corporate responsibility report (after having been silent on the issue since 2002). Among the topics covered in the report is a full list of its suppliers, a move to greater transparency which should be applauded, even by those who remain concerned about past practices. Nike is aware of the need for greater transparency in order to regain public trust: "We felt the risks of any future lawsuit were far outweighed by benefits of transparency," says Hannah Jones, Nike's vice-president of corporate responsibility. "Because if we've learned anything as a company, it's that closing down and not talking about the challenges and opportunities doesn't get you far."